An eCommerce hobby brand from the USA with no structured marketing strategy. Our goal was to launch performance marketing and take the project to the next level.
Initial Situation
A client approached us with the goal of scaling their sales through Meta Ads to reach $200,000 per month.
Key challenges identified:
• High conversion costs
• Difficulty in analyzing audience segments’ effectiveness
• Lack of a clear strategy for ad creative optimization
• Low website conversion rate (built on OpenCart)
• Absence of a structured marketing strategy
Actions & Challenges
We conducted an in-depth audit of the existing ad campaigns and identified several bottlenecks:
• Inefficient budget allocation across different audience segments
• Weak retargeting strategy and lack of creatives tailored to different audience groups
• Poor website conversion rates due to the limitations of OpenCart
Key Strategic Actions:
1. Platform Migration: Moved the client from OpenCart to Shopify to improve website performance and conversion rates.
2. Marketing Expansion: Reinforced the team by adding an SEO expert, content marketing specialist, and SMM specialist to enhance overall brand positioning.
3. A/B Testing & Funnel Optimization:
• Implemented multiple A/B tests to refine ad creatives and targeting strategies.
• Redesigned the acquisition funnel to improve lead nurturing and conversion rates.
• Strengthened retargeting by focusing on high-engagement audiences.
4. Budget Optimization: Reallocated ad spend to maximize ROAS (Return on Ad Spend) and ensure efficient scaling.
Major Challenge:
• Meta Ads’ algorithms were not responding well initially.
• This required further iterative optimization and deep data analysis to identify winning strategies.
Solution & Results
By implementing these strategies, we successfully achieved $99,731.09 in sales.
Additionally, we developed a specialized ROAS optimization strategy tailored for the hobby e-commerce niche targeting the USA market, setting the foundation for further scaling.
🚀 Key Takeaways:
• Platform choice matters: Migrating from OpenCart to Shopify significantly improved conversion rates.
• Holistic marketing approach: Combining Meta Ads, SEO, and content marketing led to better audience engagement.
• Iterative optimization is key: Continuous testing and budget reallocation were essential for overcoming algorithmic challenges.
Next Steps:
• Scale the strategy further to push towards the $200K/month goal.
• Further refine ad creatives & audience segmentation to boost ROAS.
• Expand into additional acquisition channels (e.g., TikTok Ads, Google Ads) for diversification.
Want to implement a similar project? Contact us at PPCgods! 🚀 🚀
