Kit.Global, an influencer marketing platform, aimed to generate high-quality leads in the Indian market. Our goal was to test ad performance, optimize lead costs, and identify the most promising audience segments. Through targeted ad campaigns, A/B testing, and strategic messaging, we achieved outstanding results. Here’s how we did it. 🚀
1. Initial Situation
Kit.Global, an influencer marketing platform, approached us with the goal of generating leads through advertising. Their primary objective was to test ad campaigns, evaluate cost per lead, and identify the most promising audience segments. Before launching the campaign, the client lacked clarity on which user groups would yield the best results.
2. Actions Taken & Challenges Encountered
We initiated a test advertising campaign targeting different audience segments. Using detailed targeting and A/B testing of ad creatives, we aimed to identify high-performing segments.
However, we encountered two key challenges:
1. User Confusion Between “AI Influencer” and “AI-Backed Influencer”
• Many leads misunderstood the platform’s offering, leading to incorrect qualification of applications.
2. Sales Team Overload
• The client’s sales team struggled to follow up with all leads in a timely manner, affecting conversion rates.
3. Solutions Implemented & Results
To address these issues, we took the following steps:
• Clarified Ad Messaging: Adjusted ad copy to better define Kit.Global’s value proposition and avoid misinterpretations.
• Lead Filtering System: Introduced filters based on budget and campaign launch timelines to segment and prioritize leads efficiently.
Key Results:
📌 177 qualified leads generated
📌 $4.72 average cost per lead (CPL)
📌 170,569 unique users reached
📌 250,295 total ad impressions
Despite the client pausing the campaign, the collected data provided actionable insights. We forecast that with further optimizations and scaling, we could reduce CPL by 20% in the next phase.
Key Takeaways for PPC & Lead Generation
1. Audience Segmentation is Critical – Testing multiple segments allows for better targeting and budget allocation.
2. Clear Messaging Matters – Refining ad copy reduces user confusion and increases lead quality.
3. Lead Management is Key – A well-structured follow-up process can significantly impact conversions.
Would you like recommendations on scaling similar campaigns? Let’s discuss! 🚀
